In his 1996 New Year Message, then Prime Minister Goh Chok Tong highlighted the need for Singapore to become a gracious society by the 21st century. Considerate social behaviour supported by a strong economy and good government will make Singapore the best home for its people. In line with Mr. Goh's call to build a gracious society, the Singapore Kindness Movement (SKM) aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities.

A Gracious Singapore, one kind act at a time.

Culture, heritage, education and civic-mindedness make up a gracious society.

One whereby people appreciate spiritual development and the arts - the finer things in life.

One whereby people know their roots and are tolerant of that of the others.

One whereby people have a strong desire for learning and reading, beyond the pursuit of academic qualifications.

One whereby people lend themselves readily to acts of kindness, volunteer work and philanthropy etc for the betterment of society.

It's the little pieces that form the big picture.

With every small act of kindness, we create a pleasant society with good social behaviour, and make life better for everyone.

So start, show and share kindness today.

Kindness, Bring it on!

About Singapore Kindness Movement

Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness. We aspire to inspire graciousness one kind act at a time. By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me.

Mission of SKM

To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration. Our mission statement is:

To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone.

Objectives of SKM
- To encourage all Singaporeans to be kind and considerate.
- To create public awareness of acts of kindness.
- To influence and raise the standards of behaviour and responsibility.

The people behind the movement.

Patron
The Patron of the Movement is Prime Minister Lee Hsien Loong.

Adviser
Mr Lui Tuck Yew, Acting Minister for Information, Communications and the Arts, is the Adviser to the Movement. He guides the activities of the SKM Council.

SKM Council & Secretariat
The SKM is managed by the SKM Council, chaired by Mr Koh Poh Tiong and comprises a maximum of 27 members from educational institutions and private organisations.

What does our logo stand for?

The two strokes and ovals of the Singapore Kindness Movement logo depict two people - one who does an act of kindness and the other who receives it. The freehand strokes combine to form a heart. In it, red symbolises love for your fellow man and green represents caring for the environment, tolerance, creativity and consideration.

Since March 2001, the National Courtesy Campaign, which was originally launched in 1979, was incorporated into the Singapore Kindness Movement. Indeed, courtesy is the simplest form of kindness, and both courtesy and kindness are underpinned by sincerity - kindness comes from the heart, and courtesy forms the action, the outward expression of kindness.

Singa the Lion, the familiar icon for courtesy that most Singaporeans grew up with, is placed together with the kindness heart, bringing courtesy and kindness together to foster a more gracious society.

The words "Singapore Kindness Movement" has a more contemporary typeface, with the "e" in kindness tilted to look like it is smiling.