“A kinder you, a stronger us” is an extension to the Be Greater campaign. It emphasises the collective strength that comes from each individual kindness.

The daily choices we make can create a greater impact on our society. Acts of kindness can build a stronger sense of community by providing Singaporeans with opportunities to make a positive difference for themselves and others to be greater together.

No act of kindness is too small – all gestures matter and can brighten up the day of the recipient and the person carrying it out.