There are those who dream. And there are those who bring it to life.
Ground-up Movements (or affectionately known as GUMs) are SKM’s informal and self-organised groups that have self-initiated voluntary projects to promote the message of kindness to the community in Singapore. The term Ground-Up Movements (GUMs) was coined by Singapore Kindness Movement in 2012. Every year, we induct new GUMs during Kindness Day SG in May, and these recognised GUMs form our very own Kindred Spirit Circle.
And today, we take pride in the journeys that these groups have taken.
Get started with the GUMs e-Playbook, a comprehensive guide for all things GUM-related.
It’s filled with useful info for every stage of your GUM’s development, from establishing to pitching it,
event planning to marketing, and more! It also includes case studies and ideas for further growth.
Download and start changing the world!
This year’s KDSG falls on Friday, 21st May 2021 and we hope to Make Life Brighter! Stay tuned!Find out more
Decorate Your Corridor Competition (1 – 30 May 2022) Home is where the heart is! Get your loved ones to join our HoodChampions ‘Decorate your corridor or home front’ competition for the month of May and show appreciation to the people closest to us! Double up the fun by adding the printable colouring sheets below to your … Continue reading “Hoodchampions Kindness Day SG Corridor Competition”Find out more
Hari Raya Kelap Kelip Decoration Competition 02 – 30 April 2022 A fun competition open to all races! Join our HoodChampions ‘Decorate your corridor or home front’ competition this Hari Raya Puasa! Have fun putting up ‘kelap kelip’ lighting & decorations with your neighbours and stand to win shopping vouchers & a goodie bag that … Continue reading “HoodChampions Hari Raya Decorate My Corridor Competition”Find out more
HoodChampions Chinese New Year Corridor Decoration Competition 01 Feb – 28 Feb 2022 Join our HoodChampions ‘Decorate your corridor or home front’ competition this Chinese Lunar New Year of the Tiger! Have a roaring good time decorating with your neighbours and stand to win shopping vouchers + a goodie bag that includes our limited edition Singa plushie. Contest ends … Continue reading “HoodChampions Chinese New Year Corridor Decoration Competition”Find out more
HoodChampions ‘Cheerful Christmas’ CORRIDOR DECORATION COMPETITION (1 – 31 December 2021) Bring on the Christmas Cheers to your neighbourhood! Decorate your corridor with cheerful Christmas decorations & win shopping vouchers and a goodie bag that includes our limited edition Singa plushie. Register here to participate and get your Christmas decorative pack! Click on … Continue reading “HoodChampions ‘Cheerful Christmas’ Corridor Decoration Competition”Find out more
This year, SKM introduced the narrative “A kinder you, a stronger us” as an extension to the ‘Be Greater’ campaign. It is an emphasis that the daily choices we make can create a greater impact in our society. Acts of kindness can build a stronger sense of community by providing Singaporeans with opportunities to make a positive difference for themselves and others. No act of kindness is too small – all gestures matter and can brighten up the day of the recipient and the person carrying it out.Find out more
The New Neighbour/s Meet Nasri. Longtime resident, neighbourhood nice guy. One day, Nasri spots an unfamiliar face in his neighbourhood – who might she be? Should he find out if she’s okay? Or simply stay away? Make the choices for Nasri that will determine his actions and the plot’s outcome. Explore the different paths of … Continue reading “The New Neighbour/s”Find out more
Get creative this DEEPAVALI with HoodChampions Decorate your corridor with beautiful Rangoli designs to win shopping vouchers and a goodie bag that includes a limited edition Singa plushie. Boost your chances of winning by involving your neighbours, especially those who are non-Indian! Once you’ve received your pack, submit a video of you and your neighbours … Continue reading “HoodChampions Deepavali campaign”Find out more
Will you offer help? Or walk away? You get to decide on what to do next. Make your choices. Explore different paths. The choice is yours to make. Are you ready?Find out more
Decorate Your HDB Corridor 01 August – 31 August 2021 This National Day, show off your Singapore spirit and stand to win shopping vouchers + an exclusive kindness goodie bag! All you have to do is to decorate your HDB corridor or condo estate in colours of red and white. Boost your chances of winning by involving … Continue reading “NDP HoodChampions Corridor Competition”Find out more
The New Neighbour/s Meet Nasri. Longtime resident, neighbourhood nice guy. One day, Nasri spots an unfamiliar face in his neighbourhood – who might she be? Should he find out if she’s okay? Or simply stay away? Make the choices for Nasri that will determine his actions and the plot’s outcome. Explore the different paths of … Continue reading “The New Neighbour/s (Social Media)”Find out more
Your regular dose of uplifting stories and fresh insights into current issues.Find out more
Will you offer help? Or walk away?
You get to decide on what to do next. Make your choices. Explore different paths.
The choice is yours to make. Are you ready?
Do you know your immediate neighbours well? We are becoming more distant and isolated from the people living just next to us. Hood Champions and Let’s Makan creates the perfect opportunity for you and others.Find out more
What do Dr William Wan and Moses Lim have in common? Plenty, including a passion for encouraging kindness and neighbourliness in Singapore!Find out more
During this COVID-19 period, our lives have been profoundly changed. As we adapt to a new normal, it is natural for us to feel stressed or anxious. Others around us may also be feeling the same way too. We can take active steps to manage our emotions. We can also do our part to support … Continue reading “Brave The New”Find out more
Wealth. Success. Power. Is that all there is to greatness? Join the movement.Find out more
Our COVID-19 heroes have worked tirelessly to help us through the pandemic, and continue to do so every day. Now, it’s time to pay a heartfelt tribute to them – from Singapore, to Singapore’s heroes.Find out more
In the new normal, kindness can still prevail with just a few simple adjustments to our lifestyle. Let this fun poster series show you how.Find out more
There’s more to overcoming COVID-19 than wearing masks and washing hands. There’s appreciation – when we thank and support those on the frontlines.There’s care – when we share with those in need.There’s unity – when we look out for each other, not just ourselves.And there’s kindness – when we do it all for the greater … Continue reading “Overcome as One”Find out more
In view of COVID-19, we would like to remind those who are participating in our “Just An Extra Chair” programme to take the necessary precautions to protect themselves and follow official guidelines. Do continue to register with us if you’re still interested to be a ‘Host’ or a ‘Guest’ for our coming festive outreach programmes. … Continue reading “Just an Extra Chair”Find out more
What is HoodChampions? HoodChampions creates the perfect opportunity for you to be a part of your neighbourhood. Whether it’s finding a plumber for that urgent pipe leak, forming teams to compete in the inter- hood mahjong competition or sharing your latest bargain buys, there are so many ways neighbours can help each other and create … Continue reading “HoodChampions”Find out more
It is the perfect opportunity for people living close together (upstairs, downstairs, or just down the corridor) to get together meaningfully. It hopes to foster closer relationships among neighbours.Find out more
A 14-episode video series that touches on hot-button issues ranging from cultural sensitivity to community social graces like neighbourliness.Find out more
A nation of kindness starts with every individual but to make the conscious decision to act out our innate kindness despite our reservations.Find out more