Ground Up Movements (GUM)

There are those who dream. And there are those who bring it to life.

Ground-up Movements (or affectionately known as GUMs) are SKM’s informal and self-organised groups that have self-initiated voluntary projects to promote the message of kindness to the community in Singapore. The term Ground-Up Movements (GUMs) was coined by Singapore Kindness Movement in 2012. Every year, we induct new GUMs during Kindness Day SG in May, and these recognised GUMs form our very own Kindred Spirit Circle.

And today, we take pride in the journeys that these groups have taken.

Watch their story

Play

'Why not turn pet peeves into solutions, and take your ideas to action?'

Take courage, we believe in elevating and empowering you with the know-how, with the provision of seed funding, networking opportunities, and lending a voice to help kick start your movement. You can create a positive impact to everyday Singaporeans.

Get started with the GUMs e-Playbook, a comprehensive guide for all things GUM-related.

It’s filled with useful info for every stage of your GUM’s development, from establishing to pitching it,
event planning to marketing, and more! It also includes case studies and ideas for further growth.
Download and start changing the world!

Overcome as One

There’s more to overcoming COVID-19 than wearing masks and washing hands. There’s appreciation – when we thank and support those on the frontlines.There’s care – when we share with those in need.There’s unity – when we look out for each other, not just ourselves.And there’s kindness – when we do it all for the greater … Continue reading “Overcome as One”

Find out more

Just an Extra Chair

In view of the recent Wuhan coronavirus concerns in Singapore, we would like to remind those who are participating in our “Just An Extra Chair” programme to take the necessary precautions to protect themselves and follow official guidelines. Do continue to register with us if you’re still interested to be a ‘Host’ or a ‘Guest’ … Continue reading “Just an Extra Chair”

Find out more

Be Greater

Wealth. Success. Power. Is that all there is to greatness? Join the movement.

Find out more

Neighbourliness

Do you know your immediate neighbours well? We are becoming more distant and isolated from the people living just next to us. Hood Champions and Let’s Makan creates the perfect opportunity for you and others.

Find out more

The Pride

We exist to share stories of goodness which often fly under the radar, and meaningful pieces of food for thought. Come with us on a journey to discover honesty, humour and hope.

Find out more

Kindness Day SG

SKM encourages everyone and organisations to join Kindness Day SG in the coming years, not only on the day itself but also throughout the year to fuel the kindness spirit in Singapore.

Find out more

HoodChampions

What is HoodChampions? HoodChampions creates the perfect opportunity for you to be a part of your neighbourhood. Whether it’s finding a plumber for that urgent pipe leak, forming teams to compete in the inter- hood mahjong competition or sharing your latest bargain buys, there are so many ways neighbours can help each other and create … Continue reading “HoodChampions”

Find out more

Let’s Makan

It is the perfect opportunity for people living close together (upstairs, downstairs, or just down the corridor) to get together meaningfully. It hopes to foster closer relationships among neighbours.

Find out more

Ben and Bang

A 14-episode video series that touches on hot-button issues ranging from cultural sensitivity to community social graces like neighbourliness.

Find out more

Kindness, It’s Up to Us

A nation of kindness starts with every individual but to make the conscious decision to act out our innate kindness despite our reservations.

Find out more

Overcome as One

Just an Extra Chair

Be Greater

Kindness Badge Award

Kindness Badge Award

Kindsville

Friend of Singa (FOS)

Seed Kindness Fund

[email protected]

National Kindness Awards

Partnerships

What Our Partners Say