Ground Up Movements (GUM)

There are those who dream. And there are those who bring it to life.

Ground-up Movements (or affectionately known as GUMs) are SKM’s informal and self-organised groups that have self-initiated voluntary projects to promote the message of kindness to the community in Singapore. The term Ground-Up Movements (GUMs) was coined by Singapore Kindness Movement in 2012. Every year, we induct new GUMs during Kindness Day SG in May, and these recognised GUMs form our very own Kindred Spirit Circle.

And today, we take pride in the journeys that these groups have taken.

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'Why not turn pet peeves into solutions, and take your ideas to action?'

Take courage, we believe in elevating and empowering you with the know-how, with the provision of seed funding, networking opportunities, and lending a voice to help kick start your movement. You can create a positive impact to everyday Singaporeans.

Get started with the GUMs e-Playbook, a comprehensive guide for all things GUM-related.

It’s filled with useful info for every stage of your GUM’s development, from establishing to pitching it,
event planning to marketing, and more! It also includes case studies and ideas for further growth.
Download and start changing the world!

Brave The New

During this COVID-19 period, our lives have been profoundly changed. As we adapt to a new normal, it is natural for us to feel stressed or anxious. Others around us may also be feeling the same way too. We can take active steps to manage our emotions. We can also do our part to support … Continue reading “Brave The New”

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Be Greater

Wealth. Success. Power. Is that all there is to greatness? Join the movement.

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Tribute to our COVID-19 Heroes

Our COVID-19 heroes have worked tirelessly to help us through the pandemic, and continue to do so every day. Now, it’s time to pay a heartfelt tribute to them – from Singapore, to Singapore’s heroes.

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Kindness in the New Normal

In the new normal, kindness can still prevail with just a few simple adjustments to our lifestyle. Let this fun poster series show you how.

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The Pride

Your regular dose of uplifting stories and fresh insights into current issues.

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Overcome as One

There’s more to overcoming COVID-19 than wearing masks and washing hands. There’s appreciation – when we thank and support those on the frontlines.There’s care – when we share with those in need.There’s unity – when we look out for each other, not just ourselves.And there’s kindness – when we do it all for the greater … Continue reading “Overcome as One”

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Kindness Day SG

This year, SKM is going virtually everywhere – all through the month of May. Let’s celebrate Kindness Day SG by turning Singapore bright and yellow on 22 May!

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Just an Extra Chair

In view of COVID-19, we would like to remind those who are participating in our “Just An Extra Chair” programme to take the necessary precautions to protect themselves and follow official guidelines. Do continue to register with us if you’re still interested to be a ‘Host’ or a ‘Guest’ for our coming festive outreach programmes. … Continue reading “Just an Extra Chair”

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Neighbourliness

Do you know your immediate neighbours well? We are becoming more distant and isolated from the people living just next to us. Hood Champions and Let’s Makan creates the perfect opportunity for you and others.

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HoodChampions

What is HoodChampions? HoodChampions creates the perfect opportunity for you to be a part of your neighbourhood. Whether it’s finding a plumber for that urgent pipe leak, forming teams to compete in the inter- hood mahjong competition or sharing your latest bargain buys, there are so many ways neighbours can help each other and create … Continue reading “HoodChampions”

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Let’s Makan

It is the perfect opportunity for people living close together (upstairs, downstairs, or just down the corridor) to get together meaningfully. It hopes to foster closer relationships among neighbours.

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Ben and Bang

A 14-episode video series that touches on hot-button issues ranging from cultural sensitivity to community social graces like neighbourliness.

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Kindness, It’s Up to Us

A nation of kindness starts with every individual but to make the conscious decision to act out our innate kindness despite our reservations.

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Brave The New

Be Greater

Tribute to our COVID-19 Heroes

Kindness Badge Award

Kindness Badge Award

Kindsville

Friend of Singa (FOS)

Seed Kindness Fund

[email protected]

National Kindness Awards

Partnerships

What Our Partners Say