Ground-up Movements (or affectionately known as GUMs) are SKM’s informal and self-organised groups that have self-initiated voluntary projects to promote the message of kindness to the community in Singapore. The term Ground-Up Movements (GUMs) was coined by Singapore Kindness Movement in 2012. Every year, we induct new GUMs during Kindness Day SG in May, and these recognised GUMs form our very own Kindred Spirit Circle.
And today, we take pride in the journeys that these groups have taken.
Get started with the GUMs e-Playbook, a comprehensive guide for all things GUM-related.
It’s filled with useful info for every stage of your GUM’s development, from establishing to pitching it,
event planning to marketing, and more! It also includes case studies and ideas for further growth.
Download and start changing the world!