National Kindness Awards

Awarding recipients to continue to shine and influence their colleagues

National Kindness Awards

Transport Gold Award

In its 19th year running, The National Kindness Award—Transport Gold recognises service staff in the Transport Industry who had displayed exemplary service and gracious behaviour during their course of work.

This award inspires the recipients to continue to shine and influence their colleagues in contributing towards a more pleasant and gracious society. 

transport gold collar pin image

Award Objectives

  • to give recognition and honour to service staff/drivers who have gone the extra mile in their work to help others.
  • to encourage the public transport service providers to recognise their employees who have gone the extra mile in their work to help others.
  • to motivate and promote kind behaviours in the public transport sector.

History and Background

Singapore Kindness Movement (SKM) and Land Transport Authority (LTA), together with all the public transport companies and associations organised The National Courtesy Award—Transport Gold in 2003.

The Transport Gold Award started in 1999 as a fringe event along with the National Courtesy Campaign.  The Transport Gold Award awards courteous staff within the public transport service sector and forms a platform for the entire transport service to launch a courtesy programme within the industry.

In 2012, the committee renamed the Award to The National Kindness Award—Transport Gold.

SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.
SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.
SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.
SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.
SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.
SBS and SMRT: Till date, a total of 4,945 recognitions have been presented to courteous staff and drivers during the Transport Gold Award Ceremonies.

Service Gold Award

With the support of the public transport operators, LTA, TP and the Singapore Hotel Association, The National Kindness Awards—Transport Gold and Service Gold are given out annually to transport and hotel staffs respectively to recognise them for going the extra mile in their service.
With the support of the public transport operators, LTA, TP and the Singapore Hotel Association, The National Kindness Awards—Transport Gold and Service Gold are given out annually to transport and hotel staffs respectively to recognise them for going the extra mile in their service.
With the support of the public transport operators, LTA, TP and the Singapore Hotel Association, The National Kindness Awards—Transport Gold and Service Gold are given out annually to transport and hotel staffs respectively to recognise them for going the extra mile in their service.
With the support of the public transport operators, LTA, TP and the Singapore Hotel Association, The National Kindness Awards—Transport Gold and Service Gold are given out annually to transport and hotel staffs respectively to recognise them for going the extra mile in their service.

Others (Notable Partners)

SKM supports companies who champion the message of kindness through engagements and activities in the community. Our support can come in different forms, and we are always open to discussion for new partnership opportunities.

One of our long-time partners is Gardenia, who has helped to spread the message of kindness to every household through their packaging for bread loaves.

In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
In a joint effort with Fairprice and F&N, we distributed 600 food packs containing Fairprice housebrand products and Nutrisoy beverages to one-room rental units at Jalan Tenteram. A total of 100 volunteers from Fairprice, F&N and SKM, took part in this initiative.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.
Jointly organised by SBS Transit Pte Ltd, the SBS Transit CARES Kindness Day featured school students penning messages of gratitude towards public transport providers over 9 different bus interchanges and MRT stations.

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