This holiday season, Waterway Point and the Singapore Kindness Movement are inviting shoppers to spread joy, warmth and hope in the community through a thoughtful campaign titled #HighFive with Singa this Christmas!, as we draw a close to 2020. Through the campaign, shoppers are encouraged to join Singa the Kindness Lion with a virtual high five, and spread kindness throughout the community with simple gestures or messages of encouragement and positivity. With every contribution to this cause, the campaign strives to create a cascading effect of kindness and graciousness throughout Singapore.
Singa Christmas Tree
From 1 December to 3 January 2021
Made up of over 50 Singa figurines, stand in awe as you admire our four-metre tall Singa Christmas Tree at Waterway Point’s Village Square at Level 1. All Singas will be dressed up in livery and colours that evoke the spirit of Christmas, while cementing Singa’s identity as a visual reminder for everyone to practise kindness while sharing the message with others.
Each Singa will be holding a message card, and marks the visual centrepiece of the campaign. Video messages will also be shown on television screens, complementing the Singa Christmas Tree for all to join in spreading joy and kindness.
Redeem exclusive Singa Premiums
From 1 to 31 December 2020
A Singa Plushie or Singa “Kindness In A Bottle” Eco Bottle Set will be waiting for you to give them a forever home when you spend a minimum of $120*. Limited to first 1,000 redemptions.
#High5Singa Instagram Contest
From 1 December 2020 to 3 January 2021
Join Singa in sharing a virtual high five as a pledge to continue to be a more caring and kinder member of our community! Share a heartfelt word of encouragement with our fellow Singaporeans as we help each other forge ahead in our challenges!
Spread a message of positivity and encouragement on Instagram and win fun prizes in the process.
- Snap a photo of yourself doing a high five gesture with the Singa Christmas Tree.
- Post the photo on Instagram and write down your words of encouragement in the captions.
- Include the hashtags #High5Singa and #WWPXmas20 to qualify for the contest.
- Follow @kindnessSG and @waterway_point for updates.
- Private accounts are to be made public during this contest to qualify.
For every public photo submitted with the hashtags #High5Singa and #WWPXmas20, Waterway Point will donate one bag of 5kg rice to The Food Bank Singapore. Up to 1,000 bags of rice will be distributed, which can provide up to 16,600 meals across Singapore. You can also contribute individually to The Food Bank Singapore by visiting Giving.sg.
Win exclusive Singa memorabilia by taking part in the #High5Singa! Instagram Contest. To find out more, click here.
Kindness for the year ahead
Any hurdle, no matter how challenging it may be, can be overcome if we stay united and support one another. As we look onward in the year ahead, the #HighFive with Singa this Christmas! campaign strives to uplift communities with hope and positivity, and inspire more moments of kindness in our society.
For more information on the full list of activities and rewards for shoppers at Waterway Point for this Christmas campaign, please refer to https://bit.ly/WWPXmas20!