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Singapore Kindness Movement, EZ-Link and StorHub Self Storage team up to thank educators, tutors and support staff with limited edition Singa EZ-Link charms

September 30, 2020

30 September 2020 – As a special tribute to the educational frontliners who championed home-based learning and fostered the spirit of learning for students despite the challenging times this year, the Singapore Kindness Movement (SKM) will distribute over 90,000 limited edition Singa EZ-Link charms to all educators and support staff in educational institutions as well as tuition centres.

Featuring its signature mascot Singa waving a Singapore flag, these first-of-its-kind Singa EZ-Link charms were exclusively produced in collaboration with EZ-Link, and supported by StorHub Self Storage, for the #TheBestInfluencer initiative.

As part of the #TheBestInfluencer initiative that places spotlight on educators, Singapore Kindness Movement has also produced a light-hearted video featuring musician Jon Chua – a member of The Sam Willows band – paying tribute to Mrs Geetha Creffield, his arts & music teacher at Anglo-Chinese Junior College. A great influence and an inspiration in his creative pursuits since school, today, Jon Chua is the co-founder of Zendyll Records, a regional music agency that manages young creative producers and musicians. Eva Alemany-Chia, Singapore Kindness Movement’s 7-year old junior reporter, discovered this story. Accompanied by Singa the mascot, she presented Mrs Creffield the Singa EZ-Link charm as a token of appreciation for her hard work.

Besides extending appreciation efforts to educators, more than 800 parents and children in participating schools came together for #OurPillarsOfSupport initiative to express their appreciation to the lesser-celebrated essential roles, namely, the support staff such as cooks, cleaners and administrative staff, in their daily school environment. Supported by StorHub Self Storage, over 18,000 care packs and thank-you cards were distributed to over 1,800 pre-schools islandwide in July & August, as a token of appreciation.

These initiatives are a continuation of Singapore Kindness Movement’s Overcome as One campaign and part of the SG United movement, which rallies Singaporeans to look out for one another during these trying times.


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