A Captivating Visual Experiential Journey In Celebrating Harmonious And Gracious Living In Singapore

November 29, 2023

SINGAPORE, 28 NOVEMBER 2023 – Take a step into Project heARTlands, an initiative by the Singapore Kindness Movement (SKM) that transforms our heartlands into vibrant canvases to promote greater acts of neighbourliness. Supported by the Housing & Development Board (HDB), this experiential exhibit focuses on how kindness can live within each of our neighbourhoods. The kinder we are, the greater we can be as a community.

It will be staged at 4 heartland malls Limbang Shopping Centre (Choa Chu Kang), Kampung Admiralty (Woodlands), Northshore Plaza (Punggol) and HDB Hub (Toa Payoh), respectively. The dates of the exhibition at various locations are as follows:

Limbang Shopping Centre (Choa Chu Kang): 20 November 2023 – 7 December 2023

Kampung Admiralty (Woodlands): 8 December 2023 – 21 December 2023

Northshore Plaza (Punggol): 22 December 2023 – 4 January 2024

HDB Hub (Toa Payoh): 5 January 2024 – 24 January 2024

The exhibition extends the Be Greater campaign, including the rap (music video) launch featuring the local rapper Danial Bawthan – Wheelsmith, KEYANA, Dr William Wan.

Project heARTlands will be an emblem of kindness and neighbourliness with the creative intention of educating individuals on taking the extra step to be kinder. We aim to amplify the methods whereby individuals can aspire to exhibit more acts of kindness and gracious behaviour in their daily interactions with neighbours and the community. It inculcates the preparedness and initiative in individuals to create conversations with neighbours through scenarios and helpful conversation starters. Moreover, the exhibition will touch on acceptable and unacceptable noises in neighbourhood estates, further emphasising how we can navigate them by creating more conducive environments for our neighbours.

Each installation in the exhibition is artistically curated to showcase the different ways of imparting kindness. It calls for an immersive experience as one embraces the idea of showcasing kindness through the structure of an HDB estate. Open doors to greater acts of neighbourliness, which speaks volumes about kindness and gracious behaviour amongst

neighbours. In this exhibition, these doors will pique your interest in a better understanding of what kindness entails in each story.


In this day and age, individualism is seen on the rise and the culture of kinship is seen declining. With the music video, we harness the power of rap, a societal movement in the past that can effect change within communities.

The music video conceptualises kindness and showcases how we can understand and interact with neighbours more kindly. All in all, this calls for gracious living with one another and encompasses the importance of kindness and its correlation with kinship.


Through this door, attendees can pick up the phone and dial a number to hear examples of acceptable to unacceptable noise within the neighbourhood (from a scale of 1-9).

This interactive experience will allow them to understand the types of acceptable and unacceptable noises in the neighbourhood, highlighting the importance of creating a conducive environment for our neighbours.


Here, the attendees will be transported into “The lift”, which can act as a space for conversation starters. As one enters the lift, it will be bathed with UV light as the door closes.

Conversation cues are written in UV all over the walls, making them outstanding for attendees. With that said, these cues can help to initiate interactions with neighbours.

This experience aims to help create an atmosphere of warmth, friendliness, and neighbourliness by going the extra mile to communicate with our neighbours.


Attendees can look into the peephole and watch a POV video about the ripple effect of kindness by one individual alone when going through daily interactions.

This showcases that the initiative we take as individuals to be kinder regularly can ripen the cohesiveness and togetherness within a community.

Director of SKM, Michelle Tay, said, “The Project heARTlands exhibition serves us the necessary motivation and inspiration to cultivate kindness through the Arts. With this exhibition, we can instil kind and gracious behaviour in our daily interactions with our neighbours. The first step always plays an integral part, and we must do that to become a kinder society. After all, a kinder you, is a stronger us.”.

In conclusion, this exhibition will steer attendees to learn more about unveiling kindness in the community by showing more acts of gracious behaviour and neighbourliness towards one another.

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