Coca-Cola Singapore & Singapore Kindness Movement provide guest workers with a moment of happiness
Singapore, 6 May 2014 — Guest workers make up a significant part of Singapore’s total workforce. They are often “invisible workers”, receiving little recognition for their labour. Yet, just like us, all it takes to bring a smile to their faces is a small gesture of appreciation. This March, Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring “Happiness from the Skies”, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.
“Happiness can spring from even the smallest acts of kindness. It’s really amazing how much good we can achieve with something as simple as a thoughtful gesture and a word of thanks,” shared Michelle Tay, Associate General Secretary of the Singapore Kindness Movement. “As a Movement, we are always looking to support and encourage ground-up kindness initiatives that look to do good in our local communities. With more individuals, and businesses, coming forward to become champions of kindness, we move steadily towards our vision of becoming a kinder and more gracious society.”
As a large majority of these workers tend to be confined to their publicly inaccessible work sites, custom-designed, remote-controlled delivery drones delivered boxes of Coca-Cola cans with photos tied on to them. The photos were taken during a Singapore Kindness Movement collection drive where Singaporeans were asked to write down their thank-yous by writing on boards and holding it up for the cameras. Volunteers then tied the printed photos onto Coca-Cola cans and packed them into boxes.
“At Coca-Cola, we are in the business of sharing happiness all around the world. By using technology in an innovative way, as a service to happiness, we were able to bring together two segments of the community who rarely interact. We also worked alongside the Singapore Kindness Movement, and fulfilled a shared vision of providing the local man-on-the-street with an opportunity to show their appreciation for these guest workers work so hard and far away from home to contribute to the success of Singapore,” said Leonardo O’Grady, ASEAN Director of Integrated Marketing Communications, Coca-Cola.
Happiness is an integral part of being human, and so is finding commonality and gratitude. By sharing moments of happiness between two segments of the community which hardly intersect, “Happiness from the Skies” shows that Singaporeans do appreciate the contributions of guest workers to the community.
“I chose to help out with this initiative because I thought it was a very meaningful cause to champion. I feel that construction workers aren’t given as much gratitude as they should, especially after toiling in the sun all day for the good of building our nation. After collecting the notes, I think that Singaporeans have the heart to care for the guest workers but perhaps there aren’t enough established avenues right now to do so,” said Jacqueline Gwei Liling, Volunteer at Singapore Kindness Movement.
To check out the Happiness from the Skies video, visit https://youtu.be/tjIlipIj0pw