SKM’S Awkward Ah Seng “Goes Social”

April 18, 2016

Singapore, 13 April 2016 – Awkward Ah Seng returns to YouTube screens in April 2016 with six brand new episodes, where the main character, Ah Seng, finds his footing in the social media scene.

Following the success of the first two seasons, especially among the younger crowd, the Singapore Kindness Movement (SKM) produces Awkward Ah Seng Goes Social (AASGS), which takes the viewer into a world of pseudo-reality. The new series stays true to the central story arc of the lead character, Ah Seng, a well-meaning but terribly awkward young man. This time, the series plotline begins with his realization that his quest to make someone’s day and inspire graciousness has not taken off as he imagined.

Unlike the previous two years of isolated mini-episodes, this new season threads through Ah Seng’s adventure to become the next YouTube sensation for kindness, but he inadvertently gets himself into messy situations in the process, yet again.

Collaborating with YouTube Influencers


Upping the reality level, Ah Seng interacts with social media influencers Dee Kosh, Steven Lim, Haresh from Ministry of Funny, Michelle Tan from Night Owl Cinematics, Daphne Khoo, JianHao Tan, and Audrey Goh from Wah!Banana, who play themselves.

Viewers also get to meet Ah Seng’s friends, Fariz, Venka and Bettie, and his disapproving-
turned-supportive boss, Charles.

Stay tuned as Ah Seng grapples with the challenges of social media, such as when he was caught in a dilemma of wanting to upload an embarrassing clip of his friend, Fariz, to garner more views for his YouTube channel. Will he go against the Bro Code for a shot at fame?

Ms Mirta Syazanna, Assistant General Secretary (Digital Marketing) of the Singapore Kindness Movement said, “The situations that Awkward Ah Seng somehow finds himself in are highly relatable among our social media audience and followers. We had great fun doing this while staying meaningful, and are hopeful that it connects with the viewers and encourages prosocial behaviour.”

Mr Russell Tan, Marketing Manager, OPPO Singapore added, “The Singapore Kindness Movement’s message, Kindness, It’s Up To Us embodies the type of spirit that reverberates strongly with the culture at OPPO. As a brand, we are determined to not only do things right, but also to do the right thing in any given situation. Kindness is a conscious decision, made by the individual, and everyone can make a difference. We are thankful to have been able to play a part in spreading this message.”

Supported by OPPO, F&N and QQ Catering, Awkward Ah Seng Goes Social is now available on SKM’s YouTube channel at http://www.youtube.com/KindnessSG. To celebrate the launch of the third season, SKM will be giving away OPPO smartphones via its Facebook page from the week of 18th April onwards.

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