Uniting Singapore one stick of satay at a time

October 14, 2016

Urban Kampung to foster deeper understanding of Malay-Muslim culture through cuisine and fun activities

Singapore, 10 October 2016 – In sync with ongoing initiatives to promote racial harmony and social cohesion among different communities, the very first Urban Kampung will take place this 22nd October. The carnival aims to foster understanding towards Islam and the Malay-Muslim culture through various activities, as well as unite Singaporeans through our common passion for food.

The Ultimate Satay Challenge

Satay is arguably one of the most recognisable Malay delicacy and is widely adored by Singaporeans of all races. A number of famous halal satay stalls have been specially invited to participate in a cook-off for the title of the Ultimate Satay Master. Winners will be determined by a combination of public votes and a panel of judges, comprising of Adam Shah from The Halal Food Blog, Chef Kamal Fondueman from the Singapore Halal Culinary Federation, Dr. Leslie Tay from ieatishootipost and Dr. William Wan from the Singapore Kindness Movement (SKM).

Reminisce about the good old days at the former Satay Club venue

Urban Kampung will be held where the old Satay Club once sat, along Queen Elizabeth Walk overlooking the Singapore River. This iconic location holds many fond memories for Singaporeans who grew up in the 70s and 80s.  Back in the day, it was a hotspot for courting couples due to its romantic setting and affordable food. It was also widely recognised for having the best satay in town. The public can relive the good old days of savouring delicious satay by the river.

Senior Minister of State, Ministry of Defence & Ministry of Foreign Affairs and Mayor of South East District, Dr. Mohamad Maliki Bin Osman will also grace the fun-filled occasion. Urban Kampung is a collaboration between SKM, HalalFoodHunt.com and ieatishootipost. The idea is an offshoot of SKM’s Facebook question posted in October 2015, “What’s one question you always wanted to ask about another race… but never had a chance to?” Most of the questions received were directed at the Malay community including questions about Islam. And member of the community helpfully responded.

Fun activities to enrich knowledge of Malay/Muslim culture

Besides indulging in some of Singapore’s best satay, members of the public can also hear about the Malay-Muslim culture through informal sharing sessions. Sharing sessions by Ahmad Zilhaimi (Zeal) and Murshidah Said, who runs the social enterprise Spread Love & Respect, will touch on topics such as Malay wedding etiquette and the significance of the hijab. Kids and adults alike can also play the supersized traditional kampung games such as five stones, chapteh and gasing. Besides satay, other halal food options are available onsite, and the public is welcome to picnic on the event grounds.

Admission to the talks and activities at Urban Kampung is free. Tickets are available at $25 for those who are keen to sample the special creations from the various Satay Masters. Ticket holders will receive a door gift, satay coupons, and food items from other stalls such as capsule drinks, halal-certified coffee, gula melaka scones, among others. They will also be able to vote for the winner of the Ultimate Satay Challenge.



Dr. William Wan, General Secretary of SKM, said, “Food is a perfect unifier for Singaporeans whose favourite pastime is dining out. I have yet to meet anyone who expresses disdain for food. We hope to show that our diversity should be celebrated – by asking questions and learning about one another’s culture. It is through mutual understanding that we can celebrate our oneness as Singaporeans, regardless of race, language or religion.”

Event Details of Urban Kampung

Date: Saturday, 22 October 2016
Venue: Queen Elizabeth Walk (Former location of the old Satay Club)
Time: 5pm to 9pm
Ticket price: Free Admission to event ground, talks and fringe activities
Tickets are available at $25 for the Ultimate Satay Challenge
[su_highlight background=”#ffe999″]UPDATE: Online ticket sales have closed, but you can still purchase them at the event premises. This is a rain or shine event.[/su_highlight]

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