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"Then How?"

Kindness in the New Normal

This crisis has been tough, but it has also brought out the best in us. We’ve witnessed many acts of kindness and generosity from individuals and ground-up movements alike in the past months. We’ve also seen many do their part, from essential workers keeping us going to ordinary citizens respecting the measures to keep everyone safe. Let’s continue to acknowledge and appreciate all these efforts!

The way we live, work and play are different now. But in the new normal, kindness can still prevail with just a few simple adjustments to our lifestyle. Let this fun poster series show you how – save them, print them, and most of all, follow them! With more graciousness, consideration and empathy on top of our continued social responsibility, we can emerge stronger and more united than ever.

Download, print and display them!

Got Tip, Then How?

Share with us your neighbourliness tips and stand a chance to win vouchers and attractive souvenirs!*

In partnership with

Housing & Development Board

Terms and Conditions:

  • This contest is open to all residents of Singapore.
  • Participants must submit their entry with the completed information by 1 November 2020.
  • Ten winners will be selected among the most creative entries and will receive a $20 NTUC voucher each. Prizes cannot be exchanged for cash.
  • Each participant is only allowed one submission.
  • SKM will notify the winners by email within 10 working days from the contest closing date.
  • Emails not replied within 1 month of the notification by SKM will be forfeited.
SKM x HDB Then How - Cannot See My Smile Then How

Cannot see my smile, then how?

Our beautiful smiles may be hidden behind masks. We can still give a friendly wave or an encouraging thumbs-up to our neighbours and friends.

Your polite greetings will spread warmth and positivity around your neighbourhood!

Be greater, choose kindness.

Back to school, then how?

As we go back to school, let’s keep the kindness and consideration going.

Though our usual ways of hanging out are different now, let’s be responsible and caring! While chatting or playing in school, always keep a safe distance, and our masks on. Look out for classmates too, by checking on their
health and well-being.

Be greater, choose kindness.

Cannot talk, then how?

As buses and trains get crowded again with safe distancing and no-talking measures in place, kindness can easily be adapted to the new normal too. Let’s stay alert to those who might need a seat, more space, or to squeeze past us, and gesture to communicate, including waving to greet the driver!

Be greater, choose kindness.

Lift full, then how?

Let’s practise consideration and courtesy to keep the lifts safe and comfortable for everyone. If you’re outside, simply wait for the next lift. If inside, politely ask those outside not to squeeze in. An extra minute of waiting can go a long way in shortening the wait for this crisis to end!

Be greater, choose kindness.

SKM Lift Full Then How A4
New Norm-Never Follow Line Then How-A4 Poster

Never follow line, then how?

Let graciousness help us adjust to the new normal of safe distancing in queues. If anyone queues too close to you, a gentle and polite reminder should make things right.. Stay calm, stay cool, and we can all stay safe and overcome this crisis together!

Be greater, choose kindness.

See nurse, then how?

You’re looking at a hero! How we choose to react reflects who we are – as a person and a nation. So, send an appreciative thumbs-up or nod his or
her way! It’s a great way to give them
(and other frontliners) encouragement
and a morale boost.

Be greater, choose kindness.

SEE NURSE THEN HOW POSTER
SKM Drop Something Then How A4 Poster

Drop something, then how?

Worried about picking up something that doesn’t belong to you? If the owner is nearby, call out and let him or her come over to pick it up. If not, bring it to the info counter or police station, then wash your hands. Don’t just leave it there!

Be greater, choose kindness.

Long queue, then how?

Patience is truly a virtue in these times. Service may take a little longer due to the safety measures, but let’s remain patient, positive and appreciative of the hawkers who are doing their best. And if you’re dabao-ing, it’s even better to bring your own container!

Be greater, choose kindness.

New Norm - Long Queue Then How A4 Poster
New Norm - Fall Down Then How A4 FA

Fall down, then how?

If it’s an urgent situation, don’t hesitate to help. If not, ask from a safe distance if the person needs assistance. Don’t just ignore the situation and walk away!

Be greater, choose kindness.

Want to work out, then how?

We can’t wait to use sports facilities and gyms again, but let’s do it in an other-centred way. Go with a workout plan so you can be efficient, wipe down equipment after use, follow the rules, and respect each other’s space.

Be greater, choose kindness.

New Norm - Want to work out Then how A4 Poster

10:30 pm, then how?

We all love our end-of-day TV time, especially with football back again. But let’s be considerate to our neighbours
and keep the volume down at night. In fact, we should do the same in the day, now that many of us are working from home.

Be greater, choose kindness.

Don't like to wear mask, then how?

Yeah, we know masks can get rather uncomfortable. But they are vital in the fight against COVID-19, so why not think of them as the latest fashion accessory? Or for kids, a superhero costume! Consider getting more comfortable (and fashionable) masks – there are plenty of recommendations and reviews online to keep you and others safe, stylishly. Just make sure they’re sufficiently protective!

Be greater, choose kindness.

Thanks to Serene Ng for contributing this tip!

Don't Like to Wear Mask Then How A4 Poster