Who We Are

Vision and Mission

Our Vision

A kind and gracious Singapore.

Our Mission

To help build a gracious Singapore, the Singapore Kindness Movement aims to encourage the individual to internalise courtesy, kindness and consideration.

Our Mission Statement

To inspire graciousness through spontaneous acts of kindness, making life more pleasant for everyone.

Our Objectives

Encourage all Singaporeans to be kind and considerate.
Create public awareness of acts of kindness.
Influence and raise the standards of behaviour and responsibility.

Our Culture